The term media might be relatively new, but it goes back.
Media means any medium used to disseminate any sort of information or
news through a specific tool.
Centuries ago, it was used through letters and memos King would use and
usually information used to travel through messengers.
fast forward to today we have all sorts of mediums from a centralized
system to a decentralized one a revolution in media has already taken place but
this isn't stopping anytime soon.
This revolution has taken a new course when social media was introduced.
This gave the voice to those who were always unheard, yes, I am talking about citizens
that were never heard and always have been fed state-sponsored propaganda.
The biggest obstacle this revolution faced or in some countries is still
facing is censorship. This not only encourages the state to have a good hold on
the information they want to disseminate but it allows the narrative building
to be a piece of cake. Since no one is here to uncover the truth and that's the
biggest tool in any Monarchy to Dictatorship present in this contemporary
global politics.
Since the inception of Social Media, a new wave of content writers has
emerged. In this age anyone can be an influencer, social media celebrity, or
rise to fame, it's all about how quickly the content is spreading. At first, we
had emails, and fast forward now we have WhatsApp, irrespective of the
credibility of the news it spreads like a wildfire. Apart from the news and
propaganda side of the Media, it can be q powerful tool for communication and
sharing expression.
Nowadays everyone wants to share what they've been through and we
believe what's the best way of communicating to your audience is, if not
through a video? In this new age of media, everyone is passionate about something,
and it can lead to a lot of creative ways to express themselves, this new age
of digital media is paving way for another sort of profession, and it's called
The Influencer.
So, the whole concept of this is to have tons of followers and you are
able to influence your audience's preference and taste these days people are
worshipping their influencers online and businesses are using it rightfully so.
They invented a new term it called Influencer Marketing.
That's how powerful the media has become from once a tool to share
information between to kingdoms to influencing people's interests.
We still haven't touched upon the entertainment side of the media and
how much it has evolved in that particular field maybe it's a topic for another
day. Here at Stereoseven Productions we are once again reforming and
transforming the way communication is done through media and portraying the
stories of those who really matter.
2 Comments
Enjoyed reading this
ReplyDeleteVery fun
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