Event coverage is becoming an increasingly important aspect of most brands' capacity to expand their social footprint and deliver useful insights with their customers. Covering an event humanizes your business and shows your audience that you care about the event as much as they do.

Live event coverage can build commerce, brand loyalty and trust in an age where customers choose like-minded firms. Having a strong social presence during an event can improve customer service for attendees, enable your business to monitor risks and manage issues, organize event information updates, and more.

It's all in the details when it comes to event coverage. The list goes on, and the consistent use of hashtags, exciting behind-the-scenes photos, communicating with artists or event partners, offering special actions your followers may not see... Plus, real-time connection with your audience puts your brand in the world. The same room with them encourages a peer-to-peer relationship.

 

• Event planning

The process of organizing every element of an event is known as event planning. Certain components of the planning process can be affected by the number of individuals attending the event and the environment in which they participate. Whether the event or meeting is virtual, in-person, or a mix of both, the goals will remain basically the same. Event planning requires logistics that vary significantly depending on the duration and complexity of the event. Attendees, vendors, catering companies, sponsors, corporate leadership, and even fire safety or law enforcement personnel may all need to be coordinated.

With the introduction of virtual meeting rooms and live broadcasting, a new sub-genre has emerged in this field: virtual event planning. Similar events can be performed in virtual or hybrid events but ensuring consistent quality across all environments is a bigger task. This may require specific technology as well as applications or software packages that all contributors, advertisers, and sponsors must use.

Bonds the frame better

All these themes have one thing in common: collecting and evaluating event data to improve events and outcomes. Track data and KPIs as we examine each of these four themes to see why they matter and how knowing the data helps us make better decisions.

After interacting with various meeting and event planners to learn how they view things from a customer's perspective, the following four best practices have been compiled. As a result, you should be able to identify the gaps in your own event strategic plan and have a framework for creating a roadmap to fill them. With these tools in hand, you will be able to make running activities easier, more successful, efficient, and focused on movement.

 

Event automation

Research is 90% of event preparation. And while it's not the most glamorous proposition, it's the most important. Everything should be planned and prepared as accurately as possible in advance to get the right people to the right place on time and within budget. Various technological solutions and strategies can be applied to help achieve a positive outcome.

The adoption of connected technologies to eliminate manual event events and make it easier to organize meetings and events is called "event automation."

Today's event planners use best practices such as integrated solutions, less manual activity, and simplicity of management. Here's how each component contributes to event automation.